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Online Store Now Open

Shop some of your favorite accessories online.

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Gift Certificates Available

Get gift certificates for yourself or others.

Welcome to Personal FX

Discover the
Treasures Within

Delights by the Sea

Personal FX is located in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, seasonal farmers markets and a downtown perfect for shoppers.

Explore Our In-Store Designs and Online Luxuries

Personal FX Showroom features local, national and international designers who are creating unique and exciting wearable art. You are always welcome to visit our store, and now you can also shop online from the comfort of your home.

LUA

Hand dyed scarves using naturally farmed and organically harvested pure silk.

Tea

Luxurious hand-crafted, artisan soaps for the face and body.

TOKYObay

Available In-Store

Established in 1991, TOKYObay began in San Francisco with two designers, one from Tokyo and the other from the Bay Area.

Designs pictured are representative of the collection. Please visit our store on Main Street to see what's currently available.

Tea

Available In-Store

Discover and enjoy the comfort and uniqueness of the wonderful mesh designs Sergio has created.

Designs pictured are representative of the collection. Please visit our store on Main Street to see what's currently available.

Anna Beck

Available In-Store

Anna Beck jewelry is created entirely by hand by skilled artisans using ancient Balinese techniques passed down from one generation to the next.

Designs pictured are representative of the collection. Please visit our store on Main Street to see what's currently available.

Available In-Store

Emerging metalsmith Gabriele Cressman, known as Gabi, lives on the Coastside and is a gifted designer.

Designs pictured are representative of the collection. Please visit our store on Main Street to see what's currently available.

STORE HOURS
DAILY 11:30-6:00
CLOSED TUESDAYS 
ONLINE STORE IS ALWAYS OPEN

524 Main Street, Half Moon Bay, CA 94019
Phone: 650-560-9131