Gift Certificates Available

Get gift certificates for yourself or others.


Clutch and more

Meet the perfect handbag

Welcome to Personal FX

Discover the
Treasures Within

Delights by the Sea

Personal FX is located in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, seasonal farmers markets and a downtown perfect for shoppers.

Explore Our In-Store Designs and Online Luxuries

Personal FX Showroom features local, national and international designers who are creating unique and exciting wearable art. You are always welcome to visit our store, and now you can also purchase gift certificates from the comfort of your home.

WEEKDAYS 12:00-5:30
WEEKENDS 12:00-6:00

524 Main Street, Half Moon Bay, CA 94019
Phone: 650-560-9131