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Online Store Now Open

Shop some of your favorite accessories online.

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Gift Certificates Available

Get gift certificates for yourself or others.

Welcome to Personal FX

Discover the
Treasures Within

Delights by the Sea

Personal FX is located in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, seasonal farmers markets and a downtown perfect for shoppers.

Explore Our In-Store Designs and Online Luxuries

Personal FX Showroom features local, national and international designers who are creating unique and exciting wearable art. You are always welcome to visit our store, and now you can also shop online from the comfort of your home.

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Dupatte Designs Silk scarf Bandhani technique

Handmade by skilled artisans. Some pieces take 4 weeks to 1 year to produce. #bandhani #silk #scarves #personalfxhmb

TEMPORARY STORE HOURS
THURSDAY-SUNDAY 11:30-4:00
ONLINE STORE IS ALWAYS OPEN

524 Main Street, Half Moon Bay, CA 94019
Phone: 650-560-9131