Latest

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Enhance your well-being

From Italian designer, Maria Pilato.

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Anna Beck jewelry

Anna Beck jewelry is created entirely by hand by skilled artisans using ancient Balinese techniques

Welcome to Personal FX

Discover the
Treasures Within

Delights by the Sea

Personal FX is located in Half Moon Bay, a picturesque coastal town, just a short drive south of San Francisco and west of the Peninsula. Half Moon Bay is blessed with accessible beaches, a walkable coastal trail, stunning sunsets, seasonal farmers markets and a downtown perfect for shoppers.

Featured Designers

Personal FX Showroom features local, national and international designers who are creating unique and exciting wearable art.

NEW LOCATION OPEN NOW
Every Day 11:30–6:00

524 Main Street, Half Moon Bay, CA 94019
Phone: 650-560-9131

For the latest news from Personal FX, follow Kathy on Instagram.